Excellent Video on Selling and Value
Friday, January 13th, 2012Aaron Ross does a great video on adding value and not selling.
I think every entrpreneur needs to focus on their skills and knowledge and less on their products. I think we all get so wrapped up in our products we forget how much value and expertise the customer gains when they purchase from you.
I am huge fan of Aaron’s and he was the Co-Founder of eLease in its early days. I am still learning from him.
