The Ale and The Witch- Entrepreneurs Helping Entrepreneurs
Friday, February 3rd, 2012When I first met Brett he came into the eLease office and told me about opening the Ale and the Witch.  He explained why it was going to be successful and that he needed help financing his cooler and tap system. At that time we weren’t funding any startup restaurants and bars but he had so much passion for his business and his future customers that the passion was contagious. Although we did not have a bank program to help Brett I agreed to finance his business because of Brett’s experience and passion.  Like most entrepreneurs Brett had a great business acumen and the ability to make his dreams come through. Brett had something else going for him. He had 15 years of experience of running operations from Avalon NJ (Jack’s Place) to St Petersburg. He had learned what works and what doesn’t.  Brett was a good bet! I also love his music taste!
 In April 2011 I decided to launch St Pete Brew and needed another entrepreneur’s help and was unsure how we were going to get to the market. When I talked to Brett he was so excited to help us. Our launch party at the Ale and the Witch was fantastic and the response was great. Brett helped me and has been a huge advocate of St Pete Brew as we try to open the brewery in this amazing city. With Keep St Pete Local and The Burg out the there it is amazing how everyone supports each other and this city. The success of Brett and Ale and the Witch is what this city is about.Â
 I could not attend the 1 year anniversary since I am just getting over Bronchitis and my wife was traveling, I am reminded how many sacrifices we all make to do something unique and make a difference in our cities and other people’s lives. Brett’s long night’s on deciding to be an entpreneur and how to open, when and where. We entrepreneurs, we dreamers give up so much to make our dreams reality. There are nights when people change who they are, what they will become, and also their environment.   The Ale and the Witch is his dream and we all love it.Â
I will be there today a day late to celebrate with a pint his one year anniversary and I will get to see Brett smiling and maybe get to spend a minute or two with him about his future plans.   I am always concerned about what if people didn’t become entrepreneurs? What if Brett didn’t open? Would the plaza still be empty? Where would people be going? What about the 5 other entreprenuers he inspired to open in the courtyard? Selfishly where would we have launched our beer? He was the catalyst and visionary. Thank goodness for dreams and people like Brett who make them a reality.Â
When I look at Brett has accomplished over the last year it is amazing. There was nothing in that courtyard and only for rent signs. Brett’s vision changed that and again his success and vision was contagious. I am very proud that I have gotten to know Brett as friend, client, customer, and supplier.  Entrepreneurs helping entrepreneurs is great but it is really people helping people.Â
 Congratulations to the Ale and the Witch and Brett and team!
