eLease Equipment Leasing

Aaron Ross does a great video on adding value and not selling.

I think every entrpreneur needs to focus on their skills and knowledge and less on their products. I think we all get so wrapped up in our products we forget how much value and expertise the customer gains when they purchase from you.

I am huge fan of Aaron’s and he was the Co-Founder of eLease in its early days. I am still learning from him.